STRATEGIC MARKETING CONSULTANT
Things are always changing around organizations and it’s not always easy to separate the necessary from the ordinary from the revolutionary. As an experienced strategic marketing consultant I look beyond the next best thing and feel most comfortable challenging the as-is while helping to define the next strategic to-be.
As a thought leader on the verge of business and technology I use entertaining storytelling to bring impactful messages across to whomever sleeps with at least one eye open for opportunities in digital marketing. Especially experienced in 1-to-1 communication and extreme customer centricity no one slide or story is ever dull.
A SWISS ARMY KNIFE IN DIGITAL DISRUPTIONhelping companies to live digitally ever after
“Fall in love with the problem, not with your solution.”
Feb 11, 2015 | Big Data (Driven Marketing) | 0 Comments
I recently was introduced to an interesting concept in Big Data stating that “trends are more important than values”. In this post I explain what I learned that day.read more
Feb 9, 2015 | Marketing Strategy | 0 Comments
Sometimes explaining a complicated matter in a simple graphical slide is powerful. How do you like this one explaining CRM and the Customer Lifetime?read more
Jan 21, 2015 | Marketing Strategy | 0 Comments
The performance of your email marketing campaigns are often, if not always, measured by open- & clickrates and of course the fulfilment of the goal of your campaign.read more