#PRACTICEWHATYOUPREACH
PRACTICE
STRATEGIC MARKETING CONSULTANT
Things are always changing around organizations and it’s not always easy to separate the necessary from the ordinary from the revolutionary. As an experienced strategic marketing consultant I look beyond the next best thing and feel most comfortable challenging the as-is while helping to define the next strategic to-be.
PREACH
MARKETING INSPIRATOR
As a thought leader on the verge of business and technology I use entertaining storytelling to bring impactful messages across to whomever sleeps with at least one eye open for opportunities in digital marketing. Especially experienced in 1-to-1 communication and extreme customer centricity no one slide or story is ever dull.
A SWISS ARMY KNIFE IN DIGITAL DISRUPTION
helping companies to live digitally ever after
“Fall in love with the problem, not with your solution.”
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The story of SmartVideo at Telenet [VIDEO]
In 2015 I managed a 5 month SmartVideo project at Telenet. Afterwards we organised a Livecast knowledge sharing session to explain in detail how we approached the project, what the results were and what's next for SmartVideo at Telenet. SmartVideo is a great marketing...
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Video for marketing, the force is strong with this one
In this blogpost I'm trying to make marketers aware of the emerging opportunities in Digital Marketing using video. It contains plenty of links, vendors, people and inspiration. Hope you find it triggering! I still remember watching tons of funny videos in 2001 on a...
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Hoorah for Marketing Bullshit Bingo!
I was preparing an inspirational slide deck on Big Data when I came up with the idea to actually measure how much talking was going on about Big Data. The result was clear and supporting my statement. I recently was in a conversation with the customer service director...
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“Trends are more important than values” in Big Data
I recently was introduced to an interesting concept in Big Data stating that “trends are more important than values”. In this post I explain what I learned that day.
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Visualizing the concept of Customer Lifetime
Sometimes explaining a complicated matter in a simple graphical slide is powerful. How do you like this one explaining CRM and the Customer Lifetime?
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How Data Quality can improve your email marketing
The performance of your email marketing campaigns are often, if not always, measured by open- & clickrates and of course the fulfilment of the goal of your campaign.
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