STRATEGIC MARKETING CONSULTANT
Things are always changing around organizations and it’s not always easy to separate the necessary from the ordinary from the revolutionary. As an experienced strategic marketing consultant I look beyond the next best thing and feel most comfortable challenging the as-is while helping to define the next strategic to-be.
As a thought leader on the verge of business and technology I use entertaining storytelling to bring impactful messages across to whomever sleeps with at least one eye open for opportunities in digital marketing. Especially experienced in 1-to-1 communication and extreme customer centricity no one slide or story is ever dull.
A SWISS ARMY KNIFE IN DIGITAL DISRUPTIONhelping companies to live digitally ever after
“Fall in love with the problem, not with your solution.”
I recently was introduced to an interesting concept in Big Data stating that “trends are more important than values”. In this post I explain what I learned that day.read more
Sometimes explaining a complicated matter in a simple graphical slide is powerful. How do you like this one explaining CRM and the Customer Lifetime?read more
The performance of your email marketing campaigns are often, if not always, measured by open- & clickrates and of course the fulfilment of the goal of your campaign.read more